EM Microelectronic has announced the availability in full volume production of em|linq, its latest NFC tag authentication IC for advanced brand protection and consumer engagement.
NFC tags have become a popular support for consumer engagement, turning any smartphone into a portal for accessing brand content. When the NFC tag content is dynamic, these tags turn into powerful brand protection tools, as they provide enhanced protection against cloning.
The growing demand for such solutions has been facing a serious scalability challenge, as it requires robust, yet cost-effective products. While NFC tags have been successfully deployed for consumer engagement as a straightforward extension of a typical HF RFID use case, the authentication component adds cost and complexity typical to smartcards, making the RoI more difficult.
Consequently, em|linq provides an elegant answer to this, by combining powerful cryptographic mechanisms typically reserved to smartcard products with the convenience and affordability of RFID products.
Built on proven, open standards, em|linq allows for full degree of freedom in the implementation of the authentication service. The key management and provisioning, a fundamental brick of the security architecture, can be handled and fully controlled by the company who implements the solution, regardless of its position in the value chain: inlay or label manufacturer, integrator, brand or retailer.